Macros are a powerful tool for collecting detailed information about each click. They allow you to automatically insert dynamic data into links, such as traffic source, device type or user's geographic location. Thanks to this information, you can accurately track the effectiveness of each advertising campaign, optimize it and make necessary adjustments.

A list of available macros for your ad campaign:

{click_id} - unique click identifier;

{source_id} - identifier of the site, source;

{zone_id} - identifier of the zone or identifier of the common source;

{cost} - click cost;

{country} - user's country;

{campaign_id} - unique identifier of the advertising campaign;

{creative_id} - unique identifier of the advertisement;

{format} - ad format;

{sub_period} - user's subscription period in days;

{browser_version} - browser version of the user;

{browser} -  user's browser;

{city} - user's city;

{connection_type} - user's connection type;

{lang} - user's device language;

{os} - operating system of the user's device;

{os_version} - version of the operating system of the user's device.

Every click on your ad leaves a digital footprint. Macros allow you to decipher this footprint and get valuable data to optimize your marketing strategy.