Targeting gives you the ability to fine-tune your ad campaigns to the needs of your target audience, ensuring maximum conversion rates and increased ROI.

A list of parameters that are available for customization:

• Geographic: countries, cities - allows you to show ads to users from specific regions.
• Technical: device type, OS, OS versions, browsers, device language - allows you to customize for different platforms and devices.
• Behavioral: White/Black lists of site IDs, IPs and subscription IDs - allow you to include or exclude specific users or audience segments from targeting.
• Temporal: schedule allows you to show ads at the optimal time for the target audience.